AI masterclass for boards: behind the headlines

20th Nov 2026 12:30 pm

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20th Nov 2026 1:30 pm
AI masterclass

The conversation around AI has been one of extremes. Some are saying it’s the best thing to happen ever, whilst others are telling us it’s the worst. But what does AI actually mean to mid-sized businesses?

Our expert panel will discuss what really works when it comes to AI implementations in mid-sized businesses – and when you may not even need it.

Join us for a high-level but jargon-free conversation about what’s best for your business. You’re also invited to submit questions beforehand. Let’s drill down into real-world AI beyond the hype.

Moderator

  • Graeme Freeman

    CEO, Freeman Clarke

    Graeme Freeman

    Graeme co-founded Freeman Clarke in 2012 having run IT services businesses, built commercial software products, and been a corporate CIO and non-executive director. Graeme develops and leads our strategic partnerships, and he inputs extensively to our written and AV content which is core to our marketing strategy.

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Speakers

  • Matthew Abdy

    Technology Leader

    Matthew Abdy

    Matthew brings 25 years of technology experience helping organisations unlock digital potential. He supports leaders in using technology to accelerate growth, reduce operating costs and explore new digital business models. With experience working with some of the UK’s largest organisations, Matthew focuses on innovation, scalable teams and practical solutions.

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  • Linda Jackson-Holmes

    Technology Leader

    Linda Jackson-Holmes

    Linda is a senior IT executive with strong experience delivering digital transformation across organisations of different sizes. She has led programmes modernising legacy platforms, launching products and improving customer journeys through data and platform transformation. Linda focuses on aligning technology with business strategy to improve performance and support long term growth.

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  • Martin Williams

    Technology Leader

    Martin Williams

    Martin brings deep experience across software engineering, product leadership and technology consulting. He supports organisations with strategic and operational technology challenges, helping teams deliver growth through practical innovation. With an outcome driven mindset, Martin focuses on collaboration, building high performing teams and turning bold ideas into measurable results.

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