Winning Through – Ensuring Your Business Stands Out and is Valued
As part of the Nottingham Business Growth series, this session explores how ambitious leaders can ensure their business stands out, communicates value clearly, and strengthens commercial positioning in crowded markets.
- Are you operating in a crowded marketplace?
- Are your prospects and customers overwhelmed with choice?
- Do you struggle to stand out and cut through all the noise?
While most companies know the great value they give, failure to communicate it in a compelling way can mean missing out on prospects and opportunities. Competitive advantage often comes from being able to articulate value more effectively than your competitors.
In this session we will explore:
- The advantage distinctiveness brings
- Why the USP is obsolete
- How to create market differentiation
- The importance of the emotional proposition (even in B2B!)
Whether your ‘buyer journeys’ are increasingly migrating onto the web and digital platforms or face-to-face interaction remains core to you, everyone in the business knowing what your value is and being able to effectively communicate it, is becoming ever more vital to ensure commercial success.
You will come away with real clarity as to what you need to do to Win Through.
To book your place, email events-marketing@freemanclarke.co.uk and we will get you registered.
Speaker
Sales and marketing expert
A thought leader in his field, Grant’s twin focus is emphasising the core fundamentals that are needed to be distinctive and cut through whilst addressing the need to retain sales and marketing effectiveness in a rapidly changing world… the What and the How. Gently spoken but strongly challenging conventions that become accepted wisdom, but don’t necessarily deliver results.
Having built a successful direct marketing company, which he started in 2002 and sold in 2008, he now runs a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world. He has also written numerous top selling books in his field.
Grant is a highly sought-after consultant, mentor, and speaker, and constantly makes presentations at conferences and events all over the world. He has been featured in and is a regular contributor to many business magazines and national newspapers. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.
