E-commerce in the mid-market is rapidly reshaping how B2B organisations operate and compete. We’ve seen a significant increase in Freeman Clarke clients moving into the ecommerce space.
While some mid-market businesses initially resisted the shift, those that embraced it are now seeing clear commercial benefits. In this discussion, our experts explore how E-commerce is evolving and what it takes to succeed.
In this video, Graeme Freeman (Co-Founder and Director) moderates a discussion alongside Christine Parker Stubbs, Mike Sturrock, and other expert consultants. The central theme is the evolution of e-commerce in the mid-market, analysing how the pandemic accelerated the digitisation of B2B companies and the current challenges they face to compete in this new environment.
The rise of E-commerce in the mid-market has been driven by changing customer expectations, increased competition and the need for more scalable and efficient business models.
Digital Transformation in B2B: The pandemic significantly accelerated the transition to e-commerce, forcing businesses that previously relied on face-to-face trade to move their operations online [00:27]
The Normalisation of E-Commerce: What was once considered a future project has now become a standard requirement for businesses to remain competitive and meet customer expectations [00:46]
B2B vs B2C Experience: Clients now expect their professional buying experience to be as seamless and intuitive as the one they receive in the retail consumer space [00:54]
Overcoming Adoption Barriers: Many organisations that previously thought an online model was impossible for their complex products have successfully adapted to the new digital norm [01:13]
If you are exploring E-commerce in the mid-market, our CIOs, CTOs and CISOs can help you design and deliver a scalable digital strategy.
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