Online service delivery is reshaping how mid-market businesses compete and grow. In this discussion, Graeme Freeman, co-founder of Freeman Clarke, is joined by Mike Sturrock to explore how technology enables organisations to move beyond cost-efficiency and fundamentally reposition their services to deliver higher value, access new markets and compete on more than just price.
They delve into how leveraging technology is about more than just cost-efficiency—it’s about fundamentally repositioning a business to deliver higher value, open new markets, and shift the competitive focus away from price alone.
To succeed with online service delivery, businesses must rethink how they create and deliver value, using technology not just to improve efficiency but to transform their overall proposition.
Strategic Value Proposition: The core goal of technology in service delivery is to help clients access new markets and position their products in a way that differentiates them beyond just pricing [00:15]
Moving Beyond Price Wars: If a business conversation focuses solely on price, it becomes a race to the bottom; instead, technology should be used to provide unique value that makes price a secondary consideration [00:18]
Client-Centric Outcomes: The ultimate success of online delivery is measured by how effectively it helps clients deliver their own value, allowing them to stand out against competitors through superior service and innovation [00:25]
f you are looking to improve your online service delivery, our experienced CIOs, CTOs and CISOs can help you design and implement a strategy that drives growth and differentiation.
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Explore the full Online Service Delivery series to see how leading mid-market businesses are using technology to improve customer experience, support their teams and unlock new sources of growth:
