This video explores the power of technology in driving business growth for mid market organisations.
A panel of experts discusses how modernising systems, adopting cloud solutions and leveraging automation can remove operational chokepoints, enabling businesses to scale rapidly, enter new markets and increase commercial value.
Highlights
Removing system chokepoints using the power of technology (0:21)
Many mid-market directors feel hesitant to grow their business because their existing systems are old and not scalable. These technical chokepoints often create a fear within sales teams, who may worry that the delivery function will fail if they close too many deals. By modernising these systems and removing blockers, technical leaders give boards the confidence to execute their vision and take the business to the next level without fear of operational collapse.
Balancing front-end experience with back-end stability (1:25)
A common mistake in growing businesses is building a sophisticated, attractive front-end for customers while the back-end remains manual and fragmented. This disconnect leads to customer disappointment when fulfilment or service levels fail to meet the expectations set by the initial digital experience. True digital transformation requires a seamless connection between a great user interface and a robust, automated back-office that can actually deliver on the company’s promises.
Market expansion through technological capability (1:56)
Technology allows businesses to break into new markets by repurposing existing capabilities, such as using OCR and machine learning developed for contract management to enter the legal-medical services sector. Additionally, the right technology allows companies to pivot from B2B to B2C models rapidly by spinning up new brands and websites. This flexibility enables businesses to tap into previously inaccessible marketplaces and diversify their revenue streams with minimal friction.
Efficiency, automation, and the move to the cloud (5:52)
For manufacturing and food industries, technology drives growth by reducing paperwork, optimising processes, and increasing productivity without necessarily increasing headcount. The shift to the cloud, accelerated by the pandemic, has unlocked new opportunities for remote operations and hybrid working. This transition not only improves security and integration but also allows businesses to “lift and shift” their successful core processes to new geographical locations or different parts of the company.
Cloud adoption continues to illustrate the power of technology to support productivity and operational resilience.
Improving cash flow and financial performance (9:10)
The strategic application of technology can have a material impact on a company’s financial health, such as reducing the cycle from contracting to invoicing from 60 days to just six. This tenfold improvement in the invoice cycle significantly enhances cash flow, providing the liquidity needed for further investment. Furthermore, automation can reduce the required manual effort in operational environments by up to two-thirds, making the entire business more
For mid market organisations, the power of technology is not just about systems. It is about removing blockers, improving performance and creating the confidence needed to grow sustainably and compete more effectively.