Experience & Expertise
James is a senior product and technology executive with more than twenty years of experience leading platform, product and engineering functions across global enterprises, private-equity-backed companies and scale-up businesses. He has held CPTO, CTIO and global product roles at McDonald’s, Avon, Osprey and Believ. His track record includes taking McDonald’s self-order kiosk from a local pilot to a global product and leading digital transformation across 37 markets at Avon. James brings expertise in product strategy, platform development, engineering leadership, digital transformation and building technology functions that support growth and operational change.
Background & Approach
James has built his career around connecting customer needs, product direction and technology delivery. At Believ, he established the product and technology function and developed a five-year platform strategy, creating a long-term foundation for the business. His approach begins with defining the problem users need solved, before shaping the technology and operating model around that need. This practical, outcomes-led philosophy helps ensure that investment, teams and platforms remain focused on genuine business and user value. As founder of JDW Digital Consulting, James applies this experience to help organisations approach product and technology decisions with clarity and purpose.
